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WELCOME TO THE EVOLUTION

September 15th, 2009
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WELCOME TO THE EVOLUTION
White+Partners and WANADA Unveil Creative for 2010 Washington Auto Show®

Washington, DC – September 15, 2009 – Change has come to Washington, and the 2010 Washington Auto Show® promises to be the place to witness the new evolution of the American automotive industry.

The energy and excitement of the 2010 Washington Auto Show® is exemplified in the new logo and marketing materials unveiled this week by White+Partners, the newly appointed advertising agency of record for the Washington Area New Automobile Dealers Association (WANADA), producers of The Washington Auto Show®.

“The new logo and marketing materials for the 2010 Washington Auto Show® are inspired by the dynamic changes that are currently happening in the auto industry,” says Matt White, Chairman and CEO of White+Partners.

“As the U.S. Government and the automobile manufacturers forge new partnerships, the world’s automotive spotlight shines directly on Washington,” explains Gerard Murphy, President and CEO of WANADA. “We believe our new look symbolizes today's automotive expressway–one headed toward innovation and prosperity.” The 2010 Washington Auto Show® will take place January 25 – 31, 2010 at the Walter E. Washington Convention Center.

About WANADA and The Washington Auto Show®
The Washington Auto Show® is one of the top tier events of its kind in the world and is thought of as the Public Policy Show on the industry's global circuit. As producers of the auto show, WANADA represents all franchised new car dealers in and around the Capital Beltway and has allied business affiliated as kindred-line members. WANADA represents nearly all franchised new car dealers in and around the Washington metropolitan region. The organization has approximately 225 new car dealers as members. Other WANADA members include an array of
contractors, service providers and consultants, which make up WANADA’s kindred-line organization. WANADA and The Washington Auto Show® have had a Washington, DC presence since 1917. For more information, contact www.washingtonautoshow.com and www.wanada.org.

About White+Partners
White+Partners was founded in 1964 by E. James White who believed there was a better way than the "tried and true." By capitalizing on "the Power of Washington" and focusing on helping clients find the "Win," the agency has built an impressive roster of national and local clients that include American Service Center, Mercedes Benz of Alexandria, Luray Caverns, the Washington Nationals, Wolf Trap National Park for the Performing Arts, and Visit Fairfax. For more information, please visit http://whiteandpartners.com.

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