The dream of millions of Hot Wheels® fans of all ages will come when the Camaro Hot Wheels® Edition arrives at Chevrolet dealerships early next year. It’s the first time a full-size, production Hot Wheels® car has been offered for sale by any manufacturer.
Blister packaging and orange race track not included.
“Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.”
The Camaro Hot Wheels® Edition debuted today at the SEMA Show, in Las Vegas. A special run of the Camaro Hot Wheels® Edition will be produced in the first quarter of 2013 – and like the collectable toys on which it is based – when they’re gone, they’re gone.
“It’s been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home,” said Felix Holst, vice president of creative for the Mattel Wheels Division. “Personally, I can’t wait to open the doors and see the Hot Wheels Camaro sitting in the garage.”
The appearance of the Camaro Hot Wheels® Edition echoes the cues that Hot Wheels enthusiasts recognize, including a vibrant, graphics-accented metallic paint scheme and even the red-lined wheels. The result is instantly recognizable as a Hot Wheels.