The latest Beetle has been an instant success for Volkswagen since it went on sale in September 2011 as a 2012 model. And that success will continue with the introduction of the Beetle Convertible, the sportiest and most dynamic version of the iconic softtop seen so far.
Ever since the type 15 Convertible from 1949, the Beetle has been one of the most popular open-top cars built. More than 330,000 examples of the first Beetle Convertible were manufactured over a 32-year span, while another 234,619 New Beetle Convertibles were produced in an eight-year period.
The New Beetle Convertible was not a straight copy of the original, but a reinterpretation and development of it. And that’s the case with the third-generation Beetle Convertible. Klaus Bischoff, Head Designer, Volkswagen Brand says: “Retro is not our thing: we are always looking forward. Volkswagen has reinterpreted the Beetle Convertible’s timeless design with a sportier and more dynamic silhouette, just as it did with the Beetle Coupe. The car is substantially wider, has a longer hood, and has a more upright windshield that sits further back than before. The standard rear spoiler reinforces the car’s sporty look.”
At launch, there will be three special edition Beetle Convertibles that evoke three distinct decades in American cultural history—the 1950s, the 1960s, and the 1970s. The ‘50s Edition Beetle Convertible is classic and classy in black with a tan interior. The ‘60s Edition has groovy two-tone seats and Denim Blue paint that gives a nod to blue jeans, the most ubiquitous fashion statement of the era. And the ‘70s Edition Convertible harks back to the more sophisticated side of the decade with a Toffee Brown exterior and chrome-look disc wheels.