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Toyota Prius
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Toyota
The fourth-generation Toyota Prius enters its second year (and celebrates the 20th anniversary of its debut in Japan) as other carmakers are introducing their first hybrids. Meanwhile, the Prius liftback is one of eight Toyota hybrid models offered for 2017, and Toyota also offers the world’s first production hydrogen fuel-cell car for public sale, the Mirai.

The Prius still sets the bar for hybrid fuel economy, and it’s a high bar, indeed. The 2017 Prius Eco model is anticipated to receive MPG estimates of 58 city / 53 highway / 56 combined MPG EPA-estimated fuel economy ratings. That would be better than any mass-produced passenger vehicle without a plug.

While the auto industry was still grappling with those numbers, Toyota went ahead and announced its commitment to make automatic emergency braking standard on most of its models by the end of 2017. That will put Toyota (and Lexus) four years ahead of the model-year 2022 industry target announced by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).

The 2017 Prius helps fulfill that commitment by making Toyota Safety Sense P (TSS-P) driver assist technology standard on all model grades. (It had been an option on select grades for 2016.) Using millimeter-wave radar and a monocular camera sensor to help detect pedestrians, vehicles, and lane markers in the surrounding area, TSS-P is designed to identify obstacles and automatically apply braking if necessary to help avoid collisions. TSS-P includes the Pre-Collision System with Pedestrian Detection; Lane Departure Alert with Steering Assist; Full-Speed Dynamic Radar Cruise Control and Automatic High Beams.

The Toyota Prius delivers mid-size room in a compact package, with a design that, while bolder than before, conveys an identity that’s instantly recognizable the world over. Offered in six model grades, the Prius caters to a wide variety of tastes and needs. The premium interior is distinguished by a wrap-around dash design, form-hugging seats, easy-to-use controls and enhanced visibility. The Prius is also the most connected and entertaining, with three Entune™ Multi-media systems available.

Models on display will be the Prius c, Prius L/B, and Prius V.

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