For the new Mazda3, Mazda concentrated on further polishing the quality of the design so it more strongly expresses the Mazda brand’s commitment to quality and ongoing evolution. The exterior design places importance on the physique of the car by emphasizing its form on a horizontal plane to instill a greater sense of width. This accentuates the body’s wide stance and creates dynamic, dignified proportions that convey a mature sense of composure. Further honing to the design’s beauty, dynamism and look of high quality evolves the refined character of Mazda3 such that it radiates with an even stronger sense of presence. One example is Mazda’s evolved TAKUMINURI painting technique used to give the new Machine Gray Metallic body color a look as if it were carved from a solid ingot of steel.
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