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Mazda CX-5
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Mazda
Development of the new CX-5 aimed to take the emotional appeal and powerful vitality Mazda has pursued with KODO—Soul of Motion design to a yet higher level by creating a fresh expression of beauty that appeals to mature sensibilities. Aiming for a unique design only Mazda could produce, the development team focused on a Japanese aesthetic. Starting with a simple yet honed form free of non-essential elements, as is common in traditional Japanese crafts, the development team adopted ‘Refined Toughness’ as the keyword upon which “mature physique”, “elegant form”, and “fine fit and finish” serve as the three pillars of the exterior and interior design.

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