The 2018 Volkswagen Atlas launches a new chapter in the company’s American history. Built in Tennessee, the seven-passenger Atlas offers class-competitive levels of technology and spaciousness combined with hallmark Volkswagen driving dynamics and attention to detail, all at a price designed to draw customers’ attention in the family SUV segment.
“This is the biggest and boldest Volkswagen we have ever built in the United States, delivering the distinctive design and craftsmanship we’re known for, now with room for seven, ” said Hinrich J. Woebcken, CEO of the North America Region, Volkswagen. “The Atlas marks a brand new journey for Volkswagen to enter into the heart of the American market.”
Engineered from Volkswagen’s award-winning Modular Transverse Matrix (MQB) architecture, the Atlas draws on the latest Volkswagen design DNA to create a bold new look in the SUV segment. At 198.3 inches long, 77.9 inches wide, and 69.6 inches high, Atlas is larger than any other Volkswagen on sale in the U.S., yet it retains classic proportions and clean lines that create a sense of timelessness and precision. Up front, standard LED headlights and LED Daytime Running Lights combine for a unique visual signature, with optional LED taillights to complete the look.
Inside, the Atlas makes maximum use of its dimensions to offer space for seven adults and their luggage. The third-row can be easily reached by an innovative folding seat solution, one that works even with child seats installed in the second row. Simple, driver-centric displays enhance the feeling behind the wheel rather than distracting from it; while the available Volkswagen Digital Cockpit allows drivers to reconfigure how they view vehicle information.
The Atlas offers available driver assistance features that had been previously been reserved for premium SUVs, at an affordable level. These include: Adaptive Cruise Control (ACC); Forward Collision Warning and Autonomous Emergency Braking (Front Assist); Blind Spot Monitor with Rear Traffic Alert; Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane; and Parking Steering Assistant (Park Assist).