From interactive experiences to real-time art demonstrations on some of the industry’s latest models, the convention center will host several activations for consumers to experience firsthand.
Toyota will have its own fully exclusive Outdoor Ride & Drive where guests can enjoy a drive with a Toyota professional. The ride provides hands-on experience with several of Toyota’s top models and personal insights on the vehicle’s key features directly from Toyota representatives.
Partnering with Automotive Rhythms, ART-of-Motion is a design experience that befits the culture and imagination of the DC metro area. This extensive display will consist of experiential graphics, painted automobiles in real-time, custom motorcycles, luxury exotics, dynamic murals, and local artist exhibits.